WHAT’S THE POINT?
What’s the point? Yes, this question can be answered in several ways. What’s the point of your life, your business, your efforts?
What’s the point of your brand? What’s the point of branding?
Have you considered your brand’s true purpose? Is your passion fierce enough to fuel it? Together, are they strong enough to persist, and thrive, over time?
Is your brand relevant? Does your brand add value? Does it powerfully differentiate you from your competition?
If you are unable to answer these questions, your brand likely needs help! The same is true if your employees, customers, and prospects are also unaware.