What’s the Point?
What’s the point?
This simple question can be answered in any number of ways – it depends on how you interpret its meaning.
What’s the Point of your brand?
What’s the Point of branding?
What’s the Point you’ve reached on your journey?
What’s the Point you’re striving to reach?
What’s the Point?
A recent Harvard study determined that as much as 95% of our purchase decisions are subconscious. Your brand builds an emotional connection with your customers and prospects. In addition to financial value and intellectual value - it’s essential that your brand delivers relational value!
“People buy on emotion – and justify it with logic!”
The answer toWhat’s the Point? at Branding for Results, is simple:
To ensure that you are committed to your brand, building relational value and communicating effectively in order to create an emotional connection with the public
A BRAND AUDIT is the first step in assessing your brand – it’s purpose, passion, and persistence. The audit will identify positives, weaknesses, and opportunities to increase your brand value, strengthen your brand messaging, and identify where you are in achieving your brand goals.
Our brand audit delivers a thorough and independent assessment of your brand’s effectiveness assessing the Five Pillars of Branding along with:
Strategy review
Evaluation of all marketing materials
Assessment of communication
Brand messaging
Internal communications
Appraisal of employee ‘buy-in’ and knowledge
·Interviews with key customers – Optional
Powerful brands are built on The Purpose Principle
Purpose requires passion and persistence
Purpose - A brand without purpose will not survive. Purpose alone is not sustainable.
Passion - Purpose is fueled by passion. Passion without purpose with soon be extinguished
Persistence -Every journey has its challenges and roadblocks. Persistence is required to ‘stay the course’
A brand audit is the first step in assessing your brand – it’s purpose, passion, and persistence. The audit will identify positives, weaknesses, and opportunities to increase your brand value, strengthen your brand messaging, and identify where you are in achieving your brand goals.
