Brand Blueprint
What’s a Brand Blueprint?
Our branding blueprint designs a powerful, attractive, inviting entrance into your brand.
The pediment – features your brand. It answers the question “What’s the Point?” for the public – it states clearly your value proposition.
The five pillars provide the support that guarantees your brand message is effectively delivered, understood, and consistent for the long-term.
The entire structure is built on the philosophy of Branding for Results
How we create the blueprint for your brand.
Let’s start with a few questions:
What’s the point?
Are you where you want to be?
Do you know where you want to go?
What do you consider success?
How will you achieve it?
What’s holding you back?
What will move you forward?
If you’ve answered ‘NO’ or ‘I don’t know’ to even one of these questions – then you need a “Brand Architect” to help you design your blue print.
Together we will…. Evaluate, define and refine your brand within the Purpose Principle Strengthen each of the Five Pillars supporting your brand. Increase the value you provide. Create a brand blue print that answers the question What’s the Point?
Brand Architect Services
My focus is on delivering the solutions that will be the most impactful to you and your business, whether I’m working as a coach, consultant, confidante, speaker, or facilitator. He is 100% driven to helping you achieve your goals – success as you define it. Your success creates my success!
Discovery - Where are you (your company)? What did you do to get there? Where do you want to go?
Development - Together, we create an ‘architecural design’, whether it’s solidifying your purpose, or strengthening any, or all. of the branding pillars.
Deployment - Together, we will determine how to best move forward, create a timeframe, and establish metrics for success!
Your greatest value – your fearless brand – exists where your strengths meet your passions in a way relevant to those you wish to serve. A strategic plan to identify and deliver your value is at the cornerstone of every successful brand. It begins with discovery (a brand audit) and results in an actionable, and effective plan.
Whether coaching executives, emerging leaders, groups or leading any one of a variety of workshops, my goal is always the same - creating greater value for the individual and those they serve. As an executive confidante, I provide a ‘safe harbor’ for high-level execs to discuss topics they’d otherwise not address.
Bill is successful as a speaker due in large part to his direct and humorous style. He draws from his experience in coaching, branding and marketing for individuals and business leaders. Topics range from the power of giving value to effective communication to leadership skills and more. All talks are customized by event.